VALDROME and the tradition of "indiennes"
Since 1946, the Valdrome company has dominated the production of the
authentic "style Provencal", which perpetuates from a thousand
year tradition. More than ten centuries ago, Indian and Persian craftsmen
invented the reproduction of motifs on fabrics, first using an ancient
stencil technique, then using paint-coated and engraved wooden panels.
The secret of these "Indiennes" (Indian Canvas) or "Toiles
des Indes" (Indies' Canvases) have been uncovered and brought
back to France by world navogators such as Jean de Valdrome. He learned
how to produce these beautiful printed fabrics shawls and scarves
which, today, are part of Provence image. The "Tissu Provencal"
(Provencal fabric)first appeared around 1740. It expresses a union
of love between the Oriental art, and the country and floral patterns
which festivily celebrate the southern France colors. The Valence
factory was created in 1770, and developed a strong reputation for
the quality of its printed fabrics. Its success called for the foundation
of the Valdrome company in 1946. Valdrome prides itself in keeping
alive the Indian Tradition, and only utilizes hight quality tools
: pure mercerized cotton, wool serge and top quality water resistant
color dyes. The basic colors of Provencal Fabrics are the red, wich
comes from madder, the blue from the indigo plant, and the yellow
from various plant' sap. Valdrome operates worldwide, and is specialized
in the manufacture of table linen, fashion accessories, and gifts
items made of padded fabric.