VALDROME and the tradition of "indiennes"
Since 1946, the Valdrome company has dominated the production of the
authentic "style Provencal", which perpetuates from a thousand
year tradition. More than ten centuries ago, Indian and Persian craftsmen
invented the reproduction of motifs on fabrics, first using an ancient
stencil technique, then using paint-coated and engraved wooden panels.
The secret of these "Indiennes" (Indian Canvas) or "Toiles
des Indes" (Indies' Canvases) have been uncovered and brought back
to France by world navogators such as Jean de Valdrome. He learned how
to produce these beautiful printed fabrics shawls and scarves which,
today, are part of Provence image. The "Tissu Provencal" (Provencal
fabric)first appeared around 1740. It expresses a union of love between
the Oriental art, and the country and floral patterns which festivily
celebrate the southern France colors. The Valence factory was created
in 1770, and developed a strong reputation for the quality of its printed
fabrics. Its success called for the foundation of the Valdrome company
in 1946. Valdrome prides itself in keeping alive the Indian Tradition,
and only utilizes hight quality tools : pure mercerized cotton, wool
serge and top quality water resistant color dyes. The basic colors of
Provencal Fabrics are the red, wich comes from madder, the blue from
the indigo plant, and the yellow from various plant' sap. Valdrome operates
worldwide, and is specialized in the manufacture of table linen, fashion
accessories, and gifts items made of padded fabric.