VALDROME and the tradition of "indiennes"
Since 1946, the Valdrome company has dominated the production of the
authentic "style Provencal", which perpetuates from a thousand year
tradition. More than ten centuries ago, Indian and Persian craftsmen
invented the reproduction of motifs on fabrics, first using an ancient
stencil technique, then using paint-coated and engraved wooden panels.
The secret of these "Indiennes" (Indian Canvas) or "Toiles des Indes"
(Indies' Canvases) have been uncovered and brought back to France
by world navogators such as Jean de Valdrome. He learned how to produce
these beautiful printed fabrics shawls and scarves which, today, are
part of Provence image. The "Tissu Provencal" (Provencal fabric)first
appeared around 1740. It expresses a union of love between the Oriental
art, and the country and floral patterns which festivily celebrate
the southern France colors. The Valence factory was created in 1770,
and developed a strong reputation for the quality of its printed fabrics.
Its success called for the foundation of the Valdrome company in 1946.
Valdrome prides itself in keeping alive the Indian Tradition, and
only utilizes hight quality tools : pure mercerized cotton, wool serge
and top quality water resistant color dyes. The basic colors of Provencal
Fabrics are the red, wich comes from madder, the blue from the indigo
plant, and the yellow from various plant' sap. Valdrome operates worldwide,
and is specialized in the manufacture of table linen, fashion accessories,
and gifts items made of padded fabric.